2002, I moved back home after a lay off for a few months and I would gor for a few beers at a local watering hole in the evenings. One night, the lady who owned the bar (friend from high school) brought out some home made canned peppers (my cocaine). I mentioned that they were fantastic and asked her where she bought the peppers, she replied they are from my garden, would you like some, I said yes and she gave me some. They were beyond belief. The next day I am at the farmers market and they had baskets of what looked to be the same pepper. I bought a basket, went home , took a bite: and there was heat but NO FLAVOR whatsoever. Obviously grown on some huge farm with chemical fertilizers etc.

Another reason to buy organic.