The deaths from measles are usually in 3rd world countries where other disease are also present as well as malnutrition and lack of sanitation. It is also not really clear if the cause of death was measles but that measles was present along with other factors at time of death. There has only been one measles death in the US since 2003.
During the same peroid there were 397 deaths from the measles vaccine
The pharmaceutic industry has experts that can manipulate the numbers. By adding deaths in 3rd world countries where cause of death is not established by actual certified physicians and other diseases and causes were also present and discounting deaths from vaccination by using the VAERS system which pays the family for their medical expenses in exchange for not pursuing the incident in court and agreeing not to publicly state it was due to the vaccine. Using this they have successfully manipulated the numbers in their favor.